Marketing/ Communications Director

Experience · Ho Chi Minh, District 1
Department Experience
Employment Type Full-Time
Minimum Experience Experienced

Dreamplex is Vietnam’s leading workplace experience provider. We design and deliver people-centric work experiences that help companies attract, engage, and retain the best talent, and that help employees to have a Better Day at Work.


The newness and uniqueness of our offering means that we need to reach our target audiences (companies, their employees, brokers, landlords, and the broader business community) continuously and impactfully by creating content, assets, and events that they want to consume, as well as effective performance media. And for that, we are looking to hire a:

MARKETING & COMMUNICATIONS DIRECTOR


Our Marketing & Communications Director is responsible for setting up and implementing a strategy that drives Dreamplex sales, brand, and PR goals. In the role, you will be responsible for leading a team to develop and execute effective multi-channel integrated communications, and to continuously measure and optimize. All with the goal to Market & Communicate what a Better Day at Work is and drive sales.


Key responsibilities include:


  • Establish yearly and quarterly marketing and communication plans based on market understanding, best practices, and the latest media opportunities
  • Establish budget, monitor spend and performance, and continuously optimize the spend in line with our goals
  • Lead a team of specialists to deliver: 
    • Brand marketing: 
      • Continue to establish our positioning through ongoing branding deliverables, B2B events and demand generation
      • Manage strategic relationships and partnerships 
      • Manage relationships with local and international media 
    • Online marketing: 
      • Generate sales leads by buying Facebook and Google ads, continuously optimizing quality of leads, number of leads, cost per lead, creative assets, buying audiences, conversion rate to tours, etc. in close partnership with our Business Development team
      • Manage our online presence on Google Maps pages, listings on other websites
    • Digital/social communication:
      • Plan and monitor the ongoing company presence on social media (LinkedIn, Facebook. Instagram, etc.) 
      • Website and SEO efforts (keyword, image optimization etc.)
      • Monthly eDMS to internal and external audiences 
    • Internal (member) communications: posters, POSM, digital screens, community management in social groups
    • Launch campaigns: deliver integrated marketing campaigns for new locations across eDM, SEO/SEM, digital, editorial, SEO, PR  
  • Build and update measurement frameworks and ensure continuous visibility into marketing activities performance for all internal stakeholders


In this, you will be supported by a team of experts- will run a team that includes:

  • a designer to create digital, social, and print assets
  • a content creator who reports the news of Dreamplex to internal and external audiences
  • a content/communications manager who story-tells mostly to external audiences
  • a digital media planner/buyer who drives demand and leads
  • a purchase officer to print & produce assets 


What’s in it for you

  • The freedom to bring your unique vision to life
  • Working with an inspired team that is creating the future of work in Vietnam
  • Opportunity to grow, develop and lead as we grow as a team and company
  • Working where you want, went you want - 5 locations across HCMC and Hanoi to call home
  • Access to 2 or more social events, workshops or trainings per week
  • A competitive salary, transportation, phone, and meal allowances, and private health insurance 


What you need

  • 7+ years of relevant work experience in B2B marketing communications and PR; experience in real estate, hospitality and/or employee experience is a plus
  • Strong time management skills and experience managing multiple projects and people simultaneously 
  • A passion for using all possible marketing & communication channels to communicate a future of work where people enjoy coming to work rather than endure it
  • An empathetic and strategic mind, not afraid to speak up, a born collaborator and leader, with a can-do attitude, and a relentless drive for continuous improvement.
  • Analytical, test and learn mindset
  • Fluent in Vietnamese and English

Thank You

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  • Location
    Ho Chi Minh, District 1
  • Department
    Experience
  • Employment Type
    Full-Time
  • Minimum Experience
    Experienced